Research 02 / 05
Twelve conversations.Three decisions that changed the product.
Customer validation here means the learning process. It informed the design direction. It is not proof that anyone will buy.
01Method
Twelve households.Prototype in hand.
Twelve household interviews and prototype feedback. Participants are described only in broad terms. No names, addresses or demographics are published.
- 01Hidden plates get missed
The bottom ones are easy to forget.
Plates on lower shelves, under large pots and in crowded corners are the ones that slip.
Design response
Passive mechanism instead of reminder-led behaviour
- 02Responsibility gets blurred
Sometimes I think my wife has already done it.
Watering and plate checks can be split across a household, so nobody is sure who did what.
Design response
One installed object rather than a shared checklist
- 03Fit and price affect adoption
I might need a flatter and smaller version.
People questioned thickness, fit and the cost of buying a base for every pot.
Design response
Lower-profile target, retain existing pots, test S$4.90 and multipacks
02Before and after feedback
What changedin the design.
A reminder to check plates
A passive base that does the job without a reminder
A task shared across the household
One installed object rather than a shared checklist
One tall base for every pot
Lower profile, keep existing pots, multiple sizes only after fit evidence
Price untested
Test S$4.90 and multipacks with real people
97%
recognised stagnant water as supporting breeding
36%
overall prevention-practice score
Survey of 400 Singapore adults, conducted in 2022 and published in 2026. Context, not proof of DryLah demand.
Qualitative feedback from 12 interviews does not establish prevalence, market size, purchase conversion or product performance. It informed the design direction. It does not validate demand.